Maude
When Éva Goicochea noticed that the sexual wellness aisles of every shop seemed outdated, confusing, and non-inclusive, she decided to drive the change that she wanted to see. The result? Her own sexual wellness brand, Maude, motivated by a desire to make intimacy better for everyone through simple yet high-quality products. Its collection of sexual well-being tools includes body-safe vibrators, lubricants, massage candles and more, specially created to promote sexual self-care and unwavering pleasure, free of taboo.
In 2020, Dakota Johnson joined the team as co-creative director. Her dreams for the brand mission aligned with Éva’s, and together with a medical advisory board, they stand to support inclusive, sexual health and education for all.