Sam Farmer
We love brands who challenge the status quo and carve their own path. Sam Farmer conceived his namesake brand when he couldn’t find personal-care products that suited his children. When the stay-at-home dad went shopping for deodorant for his teens, he was surprised by how gendered and over-sexualised the marketing was.
So, he created his own range, pioneering the anti-Lynx effect and championing a gender-neutral, effective deodorant. It’s specifically formulated for teen skin, relying on scientific evidence, not over-the-top branding. Now, his range includes all the essentials – conditioner, face wash, moisturiser and shampoo – in chic, simple and easily recyclable packaging.